I was hired by Worn Out Umbrella, an independently owned business in Washington State, to work with a small team of designers to create social media content for their presence on Instagram and TikTok.
I acted as lead motion designer to create a collection of videos and photos that could be reused and remixed as needed to create endless social media posts.
In addition to my motion design work, I also led the group as the project manager. Some additional duties included scheduling photoshoots, crafting a project timeline, presenting project updates, and consistent email communication between the team and client.
Animated logo by Jacalyn Brooks
3D Models created by: Harrison Pachuta
3D Models Textured by: Oksana Smolianinova
Videos created by: Jacalyn Brooks
Since I was the sole motion designer on the project it was my duty to create the videos that would be used on social media. This added responsibility tested my skills as a videographer because if a video looked low quality, or didn't format correctly on social media, that fell on my shoulders.
Additionally, until this project, I had only worked in 2D motion design, such as animating the business logo, but I had not yet worked in 3D motion design. This project allowed me to expand my creative horizons by using the 3D models created by my teammates.
Worn Out Umbrella already had a strong brand identity--gritty textures, strong geometric shapes, and bright contrasting colors. I knew I was in my element with this strong creative foundation.
I knew the logo had to be quick and easily memorable--something someone could easily associate with the brand even if there were no words, like McDonald's or Starbucks.
Logo animation progression breakdown, from sketch to completed animation.
Our client wanted videos and photos that he could reuse again and again on Instagram and TikTok, so it was vital that the final products showcased the umbrella's features but felt unrestricted by a specific season and holiday.
We decided that a clean, white backdrop would provide the best space to showcase the 3D model
As a plan B, if we ran into issues using the 3D model for videos, we scheduled a photo shoot to capture footage and photos of using the wearable umbrella.
Luckily I was able to successfully use the 3D models in videos, but it was a bonus to create this additional content and utilize my skills across multiple Adobe Creative Suite tools: Photoshop, AfterEffects, and Premiere Pro.
